Touchline is the operating system for grassroots soccer. Today: AI social, roster, match day, sponsorships, comms. On the way: ticketing, public fan pages, compliance, volunteer ops, and more — all built around the fixture list you already have.
Division 4 through 7 clubs that show up, train hard, and want a real identity — but don't have the staff or the budget of an academy.
The coach who is also the social media person, the equipment manager, and the recruiter. Touchline does the writing so you don't have to.
No more rosters in spreadsheets, lineups in group chats, and recap posts that never get written. One place. Everything connected.
Each module is built around match day, and each one knows your club's schedule, voice, and identity.
Generate matchday graphics, previews, recaps, player spotlights, and behind-the-scenes posts. The AI knows your fixtures, your tone, your hashtags, and your sponsors — and writes accordingly.
Auto-fills with matchdays, previews, and recap days from your fixture list. Drag, edit, or ask the AI to reshape the month in plain English.
Add and edit players, track availability and injuries, generate a printable team sheet, and feed the lineup builder on match day.
Pre-match checklist, drag-and-drop lineup builder, live match log for goals, cards and subs, and an automatic post-match summary that becomes your recap post.
Tell Touchline what you can actually sell and it generates real packages priced for grassroots. Drafts personalized outreach emails for each prospect.
Broadcast to your squad over email, SMS, and GroupMe in one click. Filter by position or status. Save every message to a searchable history.
Touchline is the operations layer today; the operating system tomorrow. Here's what's actively being built — every piece anchored, like the rest of the product, to your fixture list.
Ticketing on every match page. A club store for merch. Donor and supporter membership flows. A real-time view of revenue vs runway. Plus a deliverable tracker so every sponsor commitment is logged and on time, and a compliance tracker for staff licenses, SafeSport, and background-check renewals.
Phase 4 + Phase 6 — through 2026 and into 2027
Public match pages with live scorelines as you log goals. iCal schedule feeds fans subscribe to in their calendar app. Streaming archives connected to every fixture. Newsletter signup and audience segments for season-ticket holders and donors. Direct posting to Instagram, Facebook, and X from Studio.
Phase 4 + Phase 7 — public surfaces start landing this season
The real operations calendar — practices, scrimmages, tryouts, field rentals, away trips. Per-trip travel logistics. A volunteer signup system for matchday roles. A public tryout funnel with candidate pipeline and offer letters. Season-long player stats compiled automatically from match events.
Phase 5 — building once Phase 4 hits production
Touchline auto-generates the season's content calendar — matchdays, previews, ticket pushes, recaps — the moment you load in the schedule.
Drag eligible players into formation slots. Saved per fixture, ready to revisit before kickoff.
One tap during the match. Running scoreline updates as you go.
Final whistle blows. Touchline compiles the summary, suggests the post, and lets the social person publish in under a minute.
Public match page updates as you log events. Schedule feeds, recap posts, and (soon) ticketing all connect to the same fixture.
Touchline is fast, dark, and bold. No dashboards full of metrics no one reads. No onboarding wizards. Open the app, get to the useful thing.
Staff should never stare at a blank text field. Captions, recap posts, sponsor emails — drafted, human-reviewed, shipped.
The AI doesn't know generic soccer. It knows your club — your schedule, your venue, your sponsors, your voice — built fresh on every request.
A lineup builder that works in 30 seconds beats a full tactical editor no one uses. We build the 80% case first.
Tell us a bit about your setup and we'll be in touch. No pitch deck — just a real conversation about whether this saves you time.